national student advertising competition
Each year, the American Advertising Federation holds the National Student Advertising Competition, and I had the honor of participating in 2021's competition for UNR. This campaign was an absolute beast, and our team collaborated like a PR agency. We pulled together the entire thing in about three months, and I can honestly say I've never worked so hard on a project in my entire life. I worked under the creative team and took the role of head designer.
What I contributed to this campaign: I designed this entire final campaign book. I also designed the banner ads, Spotify playlists, Life Is Beautiful Art Installation Set Mockups, Cosmopolitan and Twitch Bretman Rock mockups, social media posts and its mockups, and all the charts and graphs. Additionally, I was also a part of the creative brainstorming, where we came up with the campaign tagline, collateral, and events.
What I learned: long story short, a lot! I became so much more familiar with InDesign and Photoshop as a whole. I only had about a week to pull this entire book together, and many long nights ensued. It definitely tested my physical and mental limits since I still had to balance my other four classes at the time as well. Lastly, learning how to work and strategize with a team this size was new to me, too.
